Style retailers get social for Fashion Week

01/9/2014 | Luxury Daily

Designer fashion retailers including UK department store Harrods and online men's fashion retailer Mr Porter are using social channels with original content created around London Fashion Week. "Fashion consumers that follow London Fashion Week are tastemakers and want to confer with other tastemakers when making purchasing decisions," said Karen Pattani-Hason, new business and partnerships director at Aurnhammer.

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