Weber Shandwick to help create "Live@Sundance" YouTube specials

Interpublic Group PR firm Weber Shandwick, in partnership with the Sundance Institute, will produce a eight hourlong online shows during the Sundance Film Festival this month. "Live@Sundance" will air from Jan. 17 to 24 on the institute's YouTube channel. The production is part of a push by ad and PR shops "to expand further into the realm of content creation beyond mainstays like making television commercials or putting on satellite media tours," Stuart Elliott writes.

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