Kraft readies South Beach Diet brand rollout

01/10/2005 | MSNBC · Advertising Age (tiered subscription model)

The food giant will attempt to distance its South Beach Diet-branded products from the fading low-carb diet trend, but one retail executive says that will be a challenge for Kraft Foods. Atkins Nutritionals also said it hopes to broaden its health message beyond strict adherence to the Atkins diet.

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MSNBC · Advertising Age (tiered subscription model)

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