Starbucks challenges McDonald's with breakfast sandwiches

01/10/2007 | NYTimes.com

Starbucks' loyal coffee following has led the chain to further pursue the breakfast market, after its pastries failed to allure customers. Just as McDonald's has challenged Starbucks by promoting its higher-quality coffee, Starbucks is now challenging McDonald's by adding hot egg-and-cheese sandwiches on English muffins to the breakfast menu.

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