Starbucks challenges McDonald's with breakfast sandwiches

01/10/2007 |

Starbucks' loyal coffee following has led the chain to further pursue the breakfast market, after its pastries failed to allure customers. Just as McDonald's has challenged Starbucks by promoting its higher-quality coffee, Starbucks is now challenging McDonald's by adding hot egg-and-cheese sandwiches on English muffins to the breakfast menu.

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