Absolut invites virtual producers to mix tracks online

01/10/2008 | Adweek

Swedish vodka brand Absolut on Jan. 31 will unveil a microsite, absolutmachines.com., where visitors can interact with virtual instruments and singing robots to create video and audio content. Great Works, Sweden, is handling the digital aspect of the campaign, while TBWA\Chiat\Day, New York, is overseeing print promotions.

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