Hardee's, Carl's Jr. to focus on pricier sandwiches

01/10/2008 | Forbes

As McDonald's, Burger King and Wendy's compete head-to-head on value-menu sandwiches, CKE Restaurants said Wednesday that its Hardee's and Carl's Jr. chains will continue their focus on premium burgers. "We hope to continue to see benefits from our premium quality focus, as well as our focus on superior service and cutting edge advertising," CEO Andrew F. Puzder said.

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