Don't put all your social media eggs in 1 basket

01/10/2011 | Social Media Explorer · CNN

Facebook's star may be ascendant at the moment, but social media marketers would be wise to diversify their campaigns rather than wedding themselves to the social giant, experts say. History shows that social networks grow, peak and then make way for the next big thing -- so it's important to develop strategies that can be adapted as the ecosystem changes. "It's the people that matter, not the venue," writes Douglas Rushkoff.

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Social Media Explorer · CNN

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