Hubert Keller's burger is $5,000, buzz is priceless

01/10/2011 | Wall Street Journal, The

Hubert Keller is offering a FleurBurger 5000 that costs $5,000 at his Fleur restaurant in Las Vegas. The hamburger, made with Kobe beef and topped with foie gras and black truffles, comes with a bottle of 1995 Petrus worth $2,500 and a couple of wine glasses, but the real value is the buzz it creates for the restaurant.

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