Hotels have long tried to accommodate travelers who have allergies, but their efforts have shown a marked increase in the past couple of years. The 2010 Lodging Survey prepared by STR for AH&LA found that 38% of hotels offer some types of services to cater to guests with allergies. Hyatt is working to create hypoallergenic rooms in all of its North American full-service hotels. "This was a market really underserved," said Tom Smith, vice president of rooms for Hyatt.
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