Crafting text carefully can help avoid spam filters

01/10/2012 | HubSpot.com

To avoid being trashed by spam filters, don't talk to consumers like a used-car salesman, writes Corey Eridon. Avoid words such as "free," all-caps type and exclamation points that put spam filters on high alert. Offer recipients double opt-ins and the chance to white-list your e-mails.

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