Medialets offers new kind of market for mobile advertising

01/10/2012 | Adweek · MediaPost Communications

Medialets is introducing a new model in mobile ad buying, with a service that joins the mobile-rich media ad platform's top publishers with advertisers, and encourages and facilitates direct relationships. The invitation-only Medialets Private Marketplace is designed as a one-stop service that lets advertisers find, buy and measure mobile advertising. Publishers, in turn, get a platform for inventory that avoids commoditization.

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Adweek · MediaPost Communications

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