Mobile-first design shouldn't mean the client comes second

01/10/2012 |

Responsive, mobile-first design is all the rage -- but designers should remember that a client's specific needs should trump any preconceptions about the best way to code a given project, writes Brent Walbolt. Rather than dogmatically creating minimalist, easy-to-render designs, aim first to satisfy your client and look at other ways to create a responsive design. "Responsive design is a big buzz-phrase right now, but it's unnecessary to force it on a client unless their users will see a benefit from it," Walbolt writes.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA