New platforms, including mobile, to reshape TV ad market

01/10/2012 | MediaPost Communications

New viewing formats will account for 30% of pay-TV advertising by 2016, predicts ABI Research, as the public shifts more of its time to view-on-demand, tablet and smartphone platforms. Cross-platform advertising will take on new importance as a result, ABI senior analyst Sam Rosen says, as a new supply chain develops to serve the changing market.

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