Unify your keywords -- then think beyond them for social SEO

01/10/2012 | SocialMediaB2B.com

B2B marketers should look to their social media efforts to improve their search rankings, writes Jeffrey Cohen. Using the same keywords across all your marketing efforts and encouraging sharing rather than comments can improve search-engine optimization results. Use employee's social presence and LinkedIn connections to spread company news, while writing copy for readers, not just to attract search-engine spiders.

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