Displays will push "Super Team" of Pepsi, Bud Light and Doritos

01/10/2013 | Advertising Age (tiered subscription model)

PepsiCo and Anheuser-Busch InBev are teaming together again, this time for in-store Super Bowl promotions that will place Bud Light alongside Pepsi and Doritos with the tagline "Super Bowl. Super Team. Super Party." "In-store marketing and merchandising is getting more and more important, and having these three brands on the same displays could potentially be very powerful," says John Sicher, Beverage Digest's editor and publisher.

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