ESPN tops all cable, broadcast networks in ad-buyer survey

01/10/2013 | MediaPost Communications

ESPN ranks first among all cable and broadcast networks for media buyers, in terms of their plans to spend more on ads over the next year, its "creative/innovative multiplatform opportunities," and its positive "programming environment" for ads, Beta Research has found. Among networks for which ad buyers plan to boost their spending, TBS placed second, followed by USA, Discovery Channel, Food Network and ESPN2.

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