More men are buying beauty products online

01/10/2013 | Drug Store News

According to Mintel, more men are shopping online for beauty products, and marketers can do more to tap this growing trend. "Men are a prime target for online beauty retailing as they are less likely to want to spend a lot of time browsing stores and are looking for quick, simple and convenient ways to get the products they want," notes Shannon Romanowski, beauty and personal care analyst for Mintel.

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