Rakuten to transform, rename Buy.com

01/10/2013 | Internet Retailer

Buy.com will become Rakuten Shopping at the end of the month, a change that reflects the Japan-based e-commerce company's push toward global expansion of the brand, said executive Mark Kirschner. Rakuten paid $250 million to acquire U.S.-based player Buy.com two years ago.

View Full Article in:

Internet Retailer

Published in Brief: