SMS campaigns find happy medium by giving consumers options

01/10/2013 | Mobile Marketer

SMS campaigns are often held in low regard by consumers, who consider them annoying, this article notes. But the industry is making real headway in finding a sweet spot between consumer annoyance and not being present enough. Key to progress is providing consumers clear opt-in and opt-out information so they can be in control, advises Shuli Lowy, marketing director at Ping Mobile.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA