SMS campaigns find happy medium by giving consumers options

01/10/2013 | Mobile Marketer

SMS campaigns are often held in low regard by consumers, who consider them annoying, this article notes. But the industry is making real headway in finding a sweet spot between consumer annoyance and not being present enough. Key to progress is providing consumers clear opt-in and opt-out information so they can be in control, advises Shuli Lowy, marketing director at Ping Mobile.

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