What Facebook users misunderstand about EdgeRank

01/10/2013 | SmartBrief/SmartBlog on Social Media

Facebook's EdgeRank algorithm, which determines how content is displayed in a given member's news feed, is the subject of much misunderstanding, ShortStack CEO Jim Belosic writes. Changes to EdgeRank aren't sinister ploys for advertising dollars so much as tools that help users find the content that matters most to them, a feature that should excite brands that forge meaningful connections with fans. "It's the brand's responsibility to improve the quality of their content so that it's valuable, entertaining and ultimately, competitive," Belosic writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY