Does CSR boost companies' profits?

01/10/2014 | Strategy+Business online (free registration)

Companies can make more money by going green, but only if they're patient and committed to the process, according to a study. Halfhearted CSR measures seldom pay off, the study found, and some companies call time on their green-business strategies before seeing results. "[C]ompanies should realize that the payback of many of these programs may not occur immediately or in the short run," the authors write.

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