How one publisher increased its click-thru rate by 1,112%

01/10/2014 | MarketingSherpa

Jane's Defence, a go-to news source for the defense sector from IHS, struggled to engage readers beyond industry news when they visited its site. IHS introduced a marketing automation strategy that reviewed content assets and mapped out its lead generating program to contact site visitors and registrants within 16 minutes of signing up. The system helped the company generate a 1,112% higher click-thru rate over its legacy practice.

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