Juicy Couture invites fans to add branded graphics to photos

01/10/2014 | Mobile Marketer

Fashion retailer Juicy Couture is partnering with the Snaps mobile application to allow Juicy fans to overlay smartphone photos with Juicy graphics and text before sharing them with their social networks. The campaign, aimed at promoting the new Juicy Couture Sport brand, also allows users to virtually try on clothes from the line using augmented reality features in the Snaps app.

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