Kroger mobile outreach a hit with moms

01/10/2014 | MobileCommerceDaily.com

A survey finds that smartphone-owning mothers are more likely to visit Kroger stores than other chains, suggesting that Kroger's aggressive mobile strategy is paying off. Kroger's mobile applications encourage consumers to create accounts that combine a variety of functions, including digital coupons, prescription refills and points for fuel at service stations.

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