"Old school" marketers blaze path of automation

01/10/2014 | MediaPost Communications

Industries often looked at as "old school" in their advertising, such as technology, manufacturing and financial services, were the fastest growing last year when it came to business-to-business customer engagement and ad spending, according to data from Demandbase's real-time bidding platform. B2B marketers who used RTB also saw a 27% overall boost in customer engagement.

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