Talk about experimentation rather than failure

01/10/2014 | Innovate on Purpose · American Public Media/Marketplace

Creative companies often claim to welcome failure, but that isn't actually a good thing, writes Jeffrey Phillips. What's needed instead is a spirit of experimentation that accepts the possibility of failure but seeks to minimize time wasted and consequences. "Corporate innovators need all the trappings of failure -- learning, experience, insights -- but without the ripple effect," Phillips writes.

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Innovate on Purpose · American Public Media/Marketplace

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