What B2C is learning from B2B automation practices

01/10/2014 | ClickZ

Business-to-business marketers are using automation to score and nurture leads and develop closed-loop reporting, features that are drawing consumer marketers to follow suit and adapt B2B practices to their industries, Mathew Sweezey writes. "The techniques B2B marketers are now employing are blurring the lines between B2B and B2C and creating a new world of marketing, one that's focused on one-to-one communications regardless of the market," he writes.

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