Why the next wave of social marketing means everyone getting involved

01/10/2014 | Harvard Business Review online/HBR Blog Network

Enterprise social media started off as a means for workers to talk amongst themselves, then evolved into a one-to-many marketing channel. Now we're on the brink of a "third wave," writes Hearsay Social CEO Clara Shih, with companies beginning to empower large numbers of regular workers, rather than only specialized marketers, to engage customers and clients using social channels.

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Harvard Business Review online/HBR Blog Network

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