Cingular, RadioShack kick off Amber Alerts subscription drive

Cingular Wireless and RadioShack have launched an initiative to attract 1 million new Amber Alerts subscribers in 2006. The campaign will include a heavy in-store push by RadioShack, which will put its 35,000 sales associates on the task of helping customers sign up.

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American City Business Journals · Philly.com (Philadelphia)

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