Marketers wanting to reach consumers on video-enabled mobile phones and video iPods have to contend with viewers who watch what they want when they want. Contests, like Burger King's Super Bowl trip contest, breaking today, provide users with a compelling reason to participate. Ads that incorporate brands into compelling narratives are expected to have success as well. For ad-supported content, marketers are divided on whether a pre-roll or bumper ad will be successful, and how long they should run.
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