BBH to steer creative for Cadillac

01/11/2010 | Advertising Age (tiered subscription model)

Publicis Groupe's Bartle Bogle Hegarty, New York, via review, reportedly has won creative duties for General Motors brand Cadillac. Finalists for the account, for which 2008 spending was close to $270 million, were Publicis, New York, and Interpublic Group's Martin Agency; incumbent was independent Modernista, Boston.

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