Bra-color Facebook fad gets mixed reviews

01/11/2010 | Washington Post, The

Women are posting their bra color, without other explanation, as their Facebook status in a bid to boost breast-cancer awareness. The fad, apparently started by a chain e-mail, has seen cancer charities, such as the Susan G. Komen Breast Cancer Foundation, gain a glut of new Facebook fans -- but not everyone's convinced the meme is of value. "How this raises awareness about breast cancer is beyond me," complained one Facebook user. "It's all about making a silly inside joke."

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