Getting your head around the social-media mindset

01/11/2010 | SmartBrief/SmartBlog on Social Media

Entrepreneurs need to integrate their social strategy into everything they do, says John Jantsch, creator of Duct Tape Marketing. The best social-media strategy is behavioral rather than tactical, and every employee should be involved. Just make sure it's all governed by benchmarks and goals: "Don't hang out on Twitter; check in," he advises.

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