Ritz unveils Super Bowl push

01/11/2010 | Brandweek

Stars including Wyclef Jean, Guy Fieri and Tiki Barber are featured in ads for Ritz crackers, which typically experience a 25% increase in sales in the weeks before the Super Bowl. The Nabisco brand is courting a younger audience with the ads, which have the tagline "Ritz. Open for fun."

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