Why social marketing is a mind-set, not a tool

01/11/2010 | SmartBrief/SmartBlog on Social Media

Small businesses need to integrate their social strategy into everything they do, says John Jantsch, creator of Duct Tape Marketing. Every employee should be part of the company's social presence, and every aspect of the business should be involved, he adds. "Your entire universe of prospects, customers, suppliers, advisers, partners and competitors can be served employing social media behavior," Jantsch says.

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