Arby's hires former BK global marketing chief as CMO

01/11/2012 | Advertising Age (tiered subscription model)

Arby's has hired former Burger King global marketing chief Russ Klein as its new chief marketing officer, replacing Steve Davis who left in September. Klein spent six years at Burger King, where he worked with ad agency CP&B to create edgy campaigns including "Subservient Chicken" and "Whopper Virgins."

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