Denim brands expand their Facebook fan bases

01/11/2012 | Women's Wear Daily (subscription required)

The number of Facebook "Likes" for jeans brands almost tripled, to 17.6 million, last year, led by Levi's and Guess in the top two spots, according to Stylophane's monthly Facebook Fashion Index. Strong Facebook fan bases help cultivate long-term brand loyalty, but may not encourage fans to make immediate purchases, says Stylophane partner Alex Mendoza.

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