Have you done your social media homework?

01/11/2012 | Small Business Trends

Before taking the plunge into social media, it's important to do your homework, writes Lisa Barone. That means figuring out your business case for launching a social media campaign, understanding how different networks can help you achieve those goals and finding ways to measure your campaign's success or failure. "Just because you keep hearing about social media doesn't mean you're ready to jump in," Barone warns.

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