Study: Fitness-club offers draw healthier elderly to insurers

01/11/2012 | Bloomberg Businessweek

Some insurers are boosting their population of healthy, and less costly, customers in their Medicare programs by offering fitness-club memberships with coverage, a study found. About 35% of new enrollees in coverage that came with a fitness-club membership reported "very good" or "excellent" health, compared with about 29% of those in plans without such a benefit, according to the study reported in The New England Journal of Medicine.

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