Taco Bell bets on higher-end fare to turn around sales

01/11/2012 | Bloomberg Businessweek

Taco Bell will add black beans, cilantro rice and other items favored by fans that have abandoned the chain in recent years in favor of fast-casual fare from Chipotle. The chain, which has been working with Miami chef Lorena Garcia to perfect the new dishes, has closed more than 1,000 stores since 2000, while Chipotle has seen significant growth.

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