Paramount boldly couples Star Trek app with Super Bowl ad

01/11/2013 | Mobile Marketer

Paramount is promoting the upcoming "Star Trek Into Darkness" movie through an application that will offer a second-screen experience during the Super Bowl. Paramount designed the app on the Gimbal platform by Qualcomm Labs so that it recognizes and reacts to sounds from the telecast, which will include a spot for the movie in the second quarter of the game, allowing Trekkies to unlock content.

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