Walgreens exec discusses mobile strategies

01/11/2013 | eMarketer

Rich Lesperance, director of digital marketing and emerging media for Walgreens, said members of the 18-to-34 demographic are early digital adopters who "have a higher expectation that things will be mobile and social, and that our stores and website will be seamless and connected." One way the retailer is reaching them is with an application called Print Worthy, which lets users create a "social print" of a photo with comments from friends.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC