Winning and keeping customers in 4 key steps

01/11/2013 | B2C Marketing Insider

Great customer service boils down to four C's, writes consultant Errol Allen: commitment, completeness, consistency and communication. "In this era of multichannel customer service provision, it's important to make sure that your customer understands how important they are to your organization," Allen writes. "Make sure they are able to see, hear and feel what they mean to your organization."

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