Commentary: Even a ketchup bottle is worth improving

01/12/2004 | San Antonio Express-News

In response to customer feedback, Heinz showed the value of redesigning a low-tech product like a ketchup bottle, making it easier to pour. Transforming its glass bottle, the latest packaging is an oval squeeze-bottle with a flip-top lid and a tagline "For Impatient French Fries," a reference to the popular Heinz ketchup commercial that used Carly Simon's song "Anticipation."

View Full Article in:

San Antonio Express-News

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA