DDB's Scarpelli on Super Bowl spots

Bob Scarpelli, top creative officer for DDB U.S., says that creating spots for the Super Bowl energizes creative personnel, but the true value of such high-profile advertising for an agency is as "a good calling card" for new business. Scarpelli also predicts that the South Asia tsunami won't discourage advertisers when it comes to running humorous Super Bowl spots, but at the same time, concerns arising from the infamous wardrobe malfunction at last year's halftime show have made advertisers and the network "very aware of what (ads) they are putting on during the game."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA