General Mills ad spending to increase

01/12/2006 | Reuters

General Mills will battle rival cereal maker Kellogg Co. by boosting its marketing budget in the second half of its fiscal year, according to General Mills CEO Steve Sanger. The company is well-positioned for growth as it rolls out new cereals and leverages its health-focused brands such as Yoplait and 8th Continent, Sanger told an investor conference.

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