Hilton to air first TV spots in a decade

01/12/2006 | Advertising Age (tiered subscription model)

Young & Rubicam's new TV spots for Hilton Hotels will be the hotelier's first such ads in more than 10 years, and also will mark the debut of Y & R's Hilton campaign after landing the $40 million account in July. The four commercials are keyed to the tagline, "Travel should take you places," and will be buoyed by print, outdoor and online ads. The spots are set to debut Jan. 15.

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