Deutsch to handle planning for J&J's Tylenol brand

01/12/2007 | Advertising Age (tiered subscription model)

Interpublic Group's Deutsch reportedly is taking over the media-planning account for Johnson & Johnson's Tylenol from sibling agency Universal McCann, which will keep the media-buying segment. Deutsch, which won Tylenol's creative account in November 2003 from Publicis Groupe's Saatchi & Saatchi, gained the media-planning business without a review.

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