The late Orville Redenbacher to make digital comeback

01/12/2007 | Adweek

Orville Redenbacher, the nerdy founder of his self-named gourmet popcorn brand who died in 1995, reportedly will appear -- via digital technology -- in a new spot for the product. The commercial, directed by David Fincher ("Fight Club") for Crispin Porter + Bogusky, will debut during Monday's Golden Globe Awards, sources said.

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