A new push behind the pyramid

01/12/2007 | Washington Post (tiered subscription model), The

A promotional campaign called "Take A Peak," which touts the federal government's revamped food pyramid, a tool to help consumers eat healthier that was formerly only available on the Internet, will debut in 2,000 grocery stores across the country. The program is sponsored by the Food Marketing Institute, the Grocery Manufacturers Association/Food Products Association and MatchPoint Marketing. Participating retailers include Publix, Supervalu, Brookshire Grocery, Giant Eagle and Raley's.

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